Haute couture meets high-performance sports car at the red carpet during the Cannes Film Festival.

The BMW XM Mystique Allure is the latest product of the collaboration between BMW and Naomi Campbell. This one-off creation is powered by the M HYBRID drive system. Blending progressive luxury with extravagant looks, it is inspired by British supermodel. Both exterior and interior of the car were designed using exclusive materials from the world of haute couture. The special edition XM also has a unique soundtrack devised in cooperation with film score composer Hans Zimmer.

Premiering at the 77th Cannes Film Festival, Naomi Campbell presented the one-of-a-kind creation.

Witnessing BMW’s vision for the BMW XM Mystique Allure come to life has been truly incredible. I feel deeply honoured to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect,”

says Naomi.

Stunning details of the BMW XM Mystique Allure

The XM Mystique Allure is the BMW’s first vehicle ever to be designed using materials from the high fashion industry. It is inspired by Naomi’s favourite colour: a deeply saturated ultramarine shade, accentuated by a lustrous matte finish.

Two-piece split headlight units, Iconic Glow contour lighting for the BMW kidney grille, accent bands along the sides of the car, light-alloy wheels up to 23 inches in size and the vertically stacked and hexagonally formed pairs of exhaust tailpipes integrated into the rear apron ensure the exterior of the XM has a visually stunning presence.

The interior of the car features rich velvet and shimmering frozen metallic sequins casting intense violet hues.

Driving sounds from Hans Zimmer

The bold appearance of the car is complemented by an acoustic character. At its heart is a bespoke adaptation of the BMW IconicSounds Electric, developed in collaboration with the famous film score composer Hans Zimmer.

In the M HYBRID drive system’s all-electric operating mode, every movement of the accelerator is accompanied by an emotionally engaging sound that authentically represents the car’s outstanding performance and magnetic visual allure,”

says BMW.